Our Story

It was in 2017 when the Malini family decided to start their own business in the United States after immigrating from Europe. Our first step was to create a beauty salon, which became our wonderful project and a place where every client felt special.

Over time, our interest in the fashion industry grew stronger, and we dreamt of expanding our ventures. That's when the idea of opening our own clothing store. We wanted Sergio Malini to become not just a brand but a lifestyle, uniting beauty, elegance, and individuality.

Before opening the store, we spent months researching and preparing. We studied the nuances of the fashion market in the USA, delved into the tastes and preferences of our potential customers. During this time, we traveled through cities, seeking inspiration in street fashion, culture, and the lifestyle of this new country for us.

After months of careful planning and preparation, we proudly opened our Sergio Malini store. The first day was filled with emotions and joy from bringing our dreams to life. We presented a collection that reflected our vision of style, combining European elegance with American freedom and creativity.

Each item in our store told a story, and our brand became a guiding star for those who appreciated uniqueness, beauty, and style. We aimed to create not just a store but a place where every visitor could feel an atmosphere of harmony and inspiration.

Over time, Sergio Malini became an integral part of the fashion industry. We continue to delight our customers with new collections, striving to be not only a store but also a source of inspiration for those who share our passion for style and beauty. Our journey from a beauty salon to a successful clothing store embodies not only our challenges but also our continuous love for what we do.